Samuel Davis

Owner, Head Strength and Conditioning Coach

How Serious Are Soft Tissue Injuries


Sam is a coach with a huge passion for true performance and well-being. Holding a BSc in Strength and Conditioning Science, Sam uses scientific-based practice combined with a holistic approach to assessing and implementing successful training and well-being interventions to support client and athletes’ goals. He has a proven track record in supporting clients reaching their ‘true’ best, whether that is with strength improvements, conditioning levels, or weight loss. Sam balances his time between elite sports performance and private sector clients, but the attention to detail remains the same. Previously a spell in Rugby Union both in the UK and Australia led to a significant neck injury that has molded his focus and passion for improving people’s quality of life. Sam has overcome retiring from a sport he spent years devoted to at the highest level and living with a significant injury both physically and emotionally. His ability to review the whole package and deliver first-class training is what has put Strength Lab LDN on the map.


The mission is simple, be the absolute best in all areas possible in life. Ultimately for that to occur, clients and athletes must be assisted and nurtured to thrive. Happiness is fundamental and this journey is a process. Your success is our success. Let me help you, help me.